The zero-waste concept was first introduced by a lady named Bea Johnson living in France in 2008. She implemented the idea by adopting a zero-waste strategy at her home. She then became a best-selling author and is not traveling the world to spread the ideology. Ever since then, the zero-waste concept has been defined in different ways by different people. But simply put, the zero-waste concept is exactly what its name says. It just means that no waste is really “wasted.” Instead, it is just changed into various usable forms running down the waste reduction hierarchy.
Opens new job opportunities
When compared to traditional trash disposal, zero waste generates 10% more jobs.
Some examples of these jobs are:
- Rental Facilities (E.g., Clothes, tools, etc.)
- Sharing (For E.g., Car-sharing) Departments
- Reusing and repairing businesses
This helps in promoting the local services instead of spending lots of money importing things. It also helps build a better community because you will be spending money on things sold by local vendors. This way, your money remains in your own city/country/town/village/community, thereby leading to the overall economic and financial development of your area.
Talking in terms of the fashion industry, thrift shopping which is becoming a popular trend these days is probably the best example. Now you may be wondering what is meant by thrift shopping?
Thrift shopping refers to the activity of buying second-hand goods at discounted prices. Did you know that according to a report, almost 57% of all clothing garments end up in a landfill every single day? And since most of the clothes these days are made of synthetic fibers, it leads to an increase in the amount of plastic disposed of at the landfills. Therefore, when you buy second-hand clothes from a thrift shop, you contribute a great deal in bringing that number down.
Improve Brand Image
The sustainability and durability of your products play a very important role in creating a positive brand image. When on the one hand, there is environmental pollution due to growing and increasing globalization and commercialization; on the other hand, there are people, not only environmentalists and social workers but also the general public, who wishes to make an effort not to harm nature. A survey conducted recently found that at least 60% of the world population believes in buying from brands that adopt zero waste-like techniques and methods to produce their goods.
The customers, particularly the educated and the aware audiences, are more likely to invest in products that are made by causing minimum harm to nature. And that is why the popularity of the zero-waste concept is increasing day by day.
Particularly if you are running a business, then adopting this concept into your way of working can help you generate more profits, all while saving the environment.
All in all, the zero-waste concept is one of the simplest yet very adaptable concepts that will benefit not just the businesses but also the environment in the long run.